plan b branding & strategy

Tel Aviv-Yafo, Israel

The Apex dead sea edition – aged 23 meters below sea level.

This single malt special edition is the first ever whisky aged in the lowest place on earth – the Dead Sea. At 423 meters below sea level with temperatures climbing as high as 50°C, this whisky is as strong, flavourful, and intense as the conditions under which it was matured in.