IL MAKIAGE New York

Creative Agency: Studio Koniak
Project Type: Produced, Commercial Work
Client: IL MAKIAGE New York
Location: Tel-aviv, Israel
Packaging Contents: Make Up
Packaging Substrate / Materials: Paper and plastic
Printing Process: Offset Printing, Foil Stamping

Il Makiage Cosmetics was founded 44 years ago in New York, pioneering the cosmetic industry in innovation, professional knowledge and quality of products. Today the brand celebrates the ritual of beauty by offering an intoxicating variety of shades, textures and formulas – made from the richest materials. Studio Koniak was commissioned in 2016 to redefine the company’s strategy and rebrand it. Starting with the launch of a new makeup line, the brand was relaunched with a new logo and new identity, implemented in a wide variety of product lines, several campaigns, and a new international e commerce website.