Derrick Lin


I am lucky to have the chance to talk to Sylvain COUSINARD, managing director of Darlingisbeautiful®,  showcasing the latest packaging work Materne-Confilux’s “Fruit Pocket!” designed by his relatively new branding consultancy in Paris.

Darlingisbeautiful®, a new French Branding Consultancy in Paris, gives a new dynamic to “Fruit Pocket” (brand strategy and packaging design), the Belgian Fruit Leader’s Kids Range. A new band of eyes catching fruity mascot advise kids keeping healthy habits (“5 a day” program), when more “adult pictograms” reassure parents on the product.”