Derrick Lin


A joint collaboration with Zorica Radovic, Petter Hanberger came up with these simple and contemporary visual identity/package design for Petite France.

Petite France is bakery/pastry/lunch cafe at Kungsholmen in Stockholm. They are well known in the neighborhood for high quality and a genuine passion for pastries. We found the word “meet” relevant to resume Petite France; the dough meets the baker, the costumer meets the cafe, the bread meets the costumer, France meets Sweden etc. The result was a number of patterns meeting in a Petite France patchwork.