Rexona Men

Posted on

Derrick Lin


Thanks to Victoria of Pierini Partners for sending in this very cool looking Rexona packaging for men.

Pierini Partners, the Argentinean well-recognized strategic design studio, has, once again, been chosen by Rexona Men to design the new prototype Invisible, the first male antiperspirant specially formulated to control underarm white spots.

Unilever trusted this Project to Pierini Partners because of its wide knowledge on the global market and because its long experience optimizing Rexona Men packaging.

On this occasion, Pierini has come up with a ergonomic and modern design based on curved lines and the right combination of metallic and opaque shades that communicate the futuristic and technological concept that remains along the highly-recognized brand’s trajectory.

Outstanding and creative, Rexona Men Invisible has been designed to reflect the modern and innovative spirit that identifies Rexona as a leader brand with a cutting-edge technology that is proven to deliver outstanding results. The new range is available in sticks, roll-on (50 ml) and sprays (175 ml).