The BEVERAGES Platinum Pentaward went to a series of 5 Coca-Cola special summer 2009 tins, designed by the Anglo-American agency Turner Duckworth London & San Francisco.
A red print on metal, which features joyful and optimistic scenes of the North-American summer culminating on the national holiday of the 4th of July: BBQ, Rayban, beach ball, surfboards, stars and stripes.
The Coca-Cola logo is used very creatively each time. Everything is easily adaptable to all promotional material, T-shirts, caps, beach towels, etc. to create a perfectly integrated marketing campaign.