Taj Mahal Tea

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Derrick Lin


DMA Yellow Works was contacted by Hindustan Unilever Ltd. to redesign the packaging for Taj Mahal Tea. The brief was to create an aura of superior tea. DMA Yellow Works achieved this via design as well as selection of metallic substrates. The result was 18% improvement in volume and off take (excellent response from consumer).

Designed by DMA Yellow Works, India.