Belle & Ella Pharmacy

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Derrick Lin


Boutique pharmacy catering exclusively to women, Belle & Ella offers discreet service and modern advice from the female perspective. This prescription packaging system is a modern and elegant solution to the unattractive, cluttered packaging offered at generic drug stores. The goal was to encourage repeat use of containers and to keep personal information private when needed. These reusable aluminum containers use a peel-back vinyl label that allows medical information to be concealed, and looks unassuming when sitting on a shelf. Women can feel confident carrying meds in their purse, or leaving them out knowing that their intimate personal details are out of view.

Designed by Veronica Stark, Canada.