HAIRCARE-Xpressions

Designed by José Luis García Eguiguren of Gworkshop.

The main idea of this project was to create a pack that communicates an expression that describes a action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).