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The new Jawbone ICON Bluetooth headset introduces an unprecedented suite of choices for greater self-expression with six unique shield designs, more like a cast of characters in a movie. Each design is evocative of different personalities that represent different personas, creating a palette of “cultural icons.”

ICON also introduces MyTALK, which dynamically updates and personalizes with an array of convenient apps. MyTALK customizes with an easy access button that links to 411, voice-to-SMS and voice dial, or turn on/off the voice tones that whispers the battery life and caller ID.

The 5th generation Jawbone is smaller, packed with more technology and is easier to wear. Only high-grade medical plastics are used where the product touches skin to eliminate irritation for prolonged wear.