Jeds Coffee Co.

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Derrick Lin


Designed by Shine Limited, New Zealand.

The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.

The opportunity was to demystify the Roast and Ground category by removing the coffee jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.

Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.
With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market.