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Designed by Ziggurat Brands, United Kingdom.

Whoever came up with the idea of the ‘gourmet’ snack deserves some kind of medal for bringing together two of the things about, which the British are most passionate – crisps and class. Jonathan Crisp tackles both head on with a range of posh crisps for snobs and knowing a really good joke when we see one, we gave them bags of personality with a series of illustrations of the archetypal English upper class twit that mimic the product flavours. Jolly good show, what?