Derrick Lin


Designed by designojo, United States.

Value Pet Supply Co. a pet care wholesaler based in Dubai wanted to develop there own product line as an alternative to the large global brands. The assignment was to create a brand that could expand from a few initial sku’s to a wide range of product offerings which went beyond the cat and dog categories, to include tropical fish, exotic birds and more. The goal was to develop a visual platform that positioned this value-priced brand as premium at a competitive price point. The assignment went to NYC based designojo. The scope of the commission included name development, a brand logo and package design.

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