Heineken Rugby World Cup 2011

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Designed by Raison Pure, France.

Heineken, partner of Rugby World Cup 2011 in New Zealand, asked Raison Pure to capture the spirit of this major sporting event, in a limited edition range.

Iconic emblems of the rugby theme decorate the front of these strong and radiant cans. On the backside, Heineken is encapsulated in a powerful rugby ball shaped maori tattoo ….a winning touchdown for the Heineken / Raison Pure team!