Josh Galvarino Beer Cartons (Student Work)

Designed by Josh Galvarino, a student at Clemson University.

This project involved developing a new 12 pack beer carton structure that uses less material than most other 12-pack cartons on the market.

As you can see, the side walls on each carton have been replaced by a printed wrap around band to reduce material costs. This band acts as a securing unit for the package to ensure bottles do not come out of the side during distribution/transportation. To open the package, simply undo the wrap around band and grab your beer from either side.

The structure of the package was also altered to allow the necks of the bottles to protrude out of the top of the package, saving more material costs. Four different graphical schemes were designed and added to this newly created structure. The products created were Irish Stout, Harvest Ale, Lonely Bachelor, and Outlaw Lager.