Salgado Grand Crus (Repackaged)

Derrick Lin


Designed by Arda Kissoyan, Peru.

The new proposal includes a change in the format of the case, making differentiation from the usual chocolate bars optimizing the size for better viewing of the brand. It also proposed to change the tablet in one piece to three bars 25grs, individually packaged in flowpack for optimal preservation of the product until its consumption. The package also contains extensive information about the product and its origin, and graphs representing the aroma descriptors (tasting notes) and the intensity in the mouth (taste intensity) of each type of cocoa.

The result: a sleek, attractive packaging, with good color coding and imaging for differentiation of varieties, for a premium product and a demanding consumer.