Creative Juice (Student Work)

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Designed by Julia Beynon, a recent graduate of The Art Institute of California – Hollywood and an Alumni of Art Center College of Design in Pasadena.

I came up with the idea of creating a modern day Absinthe called Creative Juice. All of the brands on the market follow either a vintage, dark or French theme being that the bitter spirit did originate in a French speaking region of Switzerland in the early 1900’s. Now that a legal version of the popular elixir (popular for its hallucinogenic properties deriving from wormwood) has made a comeback in the US, I wanted to create an updated style of packaging for modern day artists. Both “traditional” and “bohemian” methods of preparation are described on the sides of the bottle, with all of the necessary information on the back.

The bottle is clear glass spray painted matte white with a silver cap. The tube was crafted from a giant orange packing tube cut down to size, wrapped in Yupo paper and then spray painted satin black. The labeling was all created in Photoshop and Illustrator and then transferred on very carefully using black and white Chromatek.