Designed by Michelle Han, currently studying at Art Center College of Design, Pasadena CA, United States.
The project is to create a new look for Nivea Revitalizing emphasizes the young, confident, energetic and distinctive look for men in the United States.
The challenge was to redefine the line look from bottles to look and feel of the products. The rebranding is target at men ages 22-28 who seek products and brands that are easy to use and have a strong personality.
Nivea Revitalizing is also taking the advantage of the end cap in Target by redesigning the look on shelf as well as merchandise display and countertop.
The merchandise display includes end-cap, countertop, shelf, and price runner.