Designed by modern8, United States.
We created a comprehensive, multi-medium campaign to launch the next generation of HealthCare Insight’s fraud prevention application: Nucleus. The software helps health insurance companies find fraud, waste and abuse in insurance claims. We started strategically, with our 5D Perception Branding process and then designed a strong, colorful identity for Nucleus, which tied together all the touchpoints and launched it at the industry’s annual tradeshow. We created a mailer to invite attendees to relax at the Nucleus Lounge. A mini-Web site explains the elements of the product. At the lounge, attendees were given the Fraud, Waste and Abuse box that magically changes when picked up by the handle. Contained in the box is the Nucleus product brochure, the HCI company brochure, a poster, and the playful product features card deck. The design of the Nucleus Lounge itself extended the Nucleus look, feel and message to an environment that allows for natural sales interaction.