Identity & packaging design for ODIN, a company producing and retailing men’s grooming supplies & skincare. The brand targets contemporary, young, dandy gentlemen.ODIN promotes qualities of the god of the same name: gentlemanly, wise & poetic. Classic but not ritual, old-school but not hipster-like, fashionable but not fancy, refined but not luxurious.
The design solution has the look and feel of old apothecary sold by sailors at the port in the old world. The packaging design aims to promote that ODIN’s products are naturally made, hand-made and finely-crafted, limited & made to order rather than commodities industrially mass-produced.