DaBecca Natural Foods

Derrick Lin


Designed by Adam Stoddard and Steve Silvas of Version-X, United States.

DaBecca does things the old fashioned way making high quality, naturally smoked meat products without all the preservatives. While their products are exceptional, they had a dated brand image that didn’t reflect Dabecca’s quality or values. Version-X created a brand that reflected the honest appeal of of their product, and positioned it in a way that would make it stand out from competitors and grab consumer attention.