Twinings is one of the first companies to have introduced tea in Britain, and is known worldwide for the quality of it’s products. In February 2010 the company launches it’s iced teas in Italy, aimed for an adult target.
This project aims to create a new range of iced teas, very innovative in design compared to the previous one. The new iced tea line respects and reinforces the unique values of Twinings, but this time aimed for a younger wealthy audience, between 18 – 30 years old.
The main intent is to expand the company of Twinings into the Italian market hitting a new target, who loves take care of himself, look good, and play sports.