This packaging design is inspired by the streamlined frames of ships and fish. The material saving cut, needs no complex graphics and is easy to assemble without adhesive. It includes a carrier for the soy sauce cup and the chopsticks are used as a needle for closing. The containers are space saving, reduced to its essentials. Biodegradable PET-coated cardboard was chosen, as it’s an eco-friendly material that can be recycled along with normal waste paper. It gives the finished product a clean look. Red and black were picked as they are strong colours associated with Japanese culture.
This packaging design is called FUNE – Japanese for ship.