National Trust Home Fragrances

Derrick Lin


Designed by Studio h, United Kingdom.

Studio h were commissioned to re-design National Trust’s entire retail range, with a brief to update and bring coherence to the product range. The new packaging needed to reflect National Trust’s culture and engage with their visitors. National Trust is the UK’s largest heritage charity, preserving and protecting buildings, countryside and coastline for future generations and it was important the new pack designs reflected the Trust’s culture and engaged with their visitors. The Rose range of toiletries and home fragrances was designed to appeal to a slightly younger customer, with the hand stitched rose evoking the artisanal and Englishness of the National Trust.

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