Derrick Lin

Global

Designed by Pande Design Solutions, Brazil.

PANDE SIGNS A NEW LINE OF BREAD BY WICKBOLD, A BRAZILIAN BRAND THAT BRINGS TO THE NATIONAL MARKET A BREAD LINE INSPIRED IN INTERNATIONAL FLAVORS

The new line “Bread of the World” produced by Wickbold comes to the table of Brazilians proposing a journey of colors, textures and flavors from different countries. Developed by Pande, the visual identity reinforces the positioning and the concept premium of the products, translating into words and symbols their main attributes. Australian Bread and Bagel are the first launch of the line.

The design challenge was to create a sophisticated concept for a line of premium breads, that could highlight the recipes from international cuisine in the domestic market. The new line brings innovation to the category, which normally supports their releases only on new flavors.

For this, the visual identity transformed characteristic symbols of different countries into travel stamps, giving the origin of the bread in a differently way, ensuring that the packaging could made the products jump from the shelf into the basket of the consumer, even in a crowded aisle.



  1. There are over 200 million bagels sold in the USA each year – I would estimate that AT LEAST 50% of those sales are in PLAIN BAGELS! After that: Cinnamon-Raisin, and at least a dozen others. Did you "miss the boat"?

  2. Hey Wickbold! I haven't tried it yet (Bagel), but will for sure later this week. Fair warning! I am an absolute "Bagel Maven" from New York! First observation: You missed the biggest seller of all – PLAIN! I'll get back to you with an official review after tasting. Anyway . . . Mazel Tov! Stevelah

Derrick Lin

Global
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