Designed by Stelios Pseftogas of noon design, Greece.
Every time we are entrusted with the design of a wine label, we face the challenge with enthusiasm and respect to the product itself. The wine, as a cultural product, requires corresponding images to dress up the bottle in order to communicate the essence of its character. On the label of Sirius we were inspired by the rich ancient Greek mythology. Our intention was to illustrate a poetic image reflecting calmness and simplicity. The sketch of the black bird becomes the winged archer that passes through the moon’s arc and scatters the heavenly firmament with golden and silver dust. The textured white paper becomes the night sky where Jupiter placed Orion and his dog, Sirius, after the desire of his daughter Artemis, transforming them into constellations. The use of metal foil, silkscreen varnish and relief evokes the sense of touch.