Variety Pet Foods, Homestyle Recipes



Designed by Edmundson Martin, United States.
Illustration by Peter Siu

Variety Pet Foods prides itself on offering taste, variety, nutrition, and fun in every meal. All Variety Pet Foods recipes are natural, with added vitamins and minerals, and are carefully produced with pride in the USA. For their Homestyle Recipes line targeting the mass market, Edmundson Martin was engaged to create packaging that would key on unique recipes and convey the essence of a home-cooked meal. Homestyle Recipes main driver was its flavorful combinations which become the focus through vibrant illustrations and unique naming.