Infinite Energy Drink is a new beverage brand aimed to the middle east market (and uk market, later). The client requested a clean and simple style for a premium energy drink. The result is a sober 250ml aluminium white can. The key part of the design is the Brand logo and its reference for “infinity” , where the symbol ∞ works as the “N” letter. Depending on the orientation of the can, it also resembles a sand clock.