Coca-Cola “Life” Brand Launches in Argentina
Our definition of sweet changes over time, but our appetite for sweet endures. Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola beverage to those who crave something better.
Following in the good company of Coca-Cola, Diet Coke and Coke Zero, the identity and packaging systems for Coca-Cola Life had to rise to the challenge. To create the new brand look, design studio Platform explored dozens of creative concepts, then worked through literally hundreds of studies to create just the right mark.
“We’re proud to contribute to the growth a 100-year-old icon, and for such an outstanding product with its health and environmental benefits,” says Glenn Geisendorfer, co-founder of Platform.
To ensure the new brand launched cohesively across advertising, packaging, retail and activation, Platform created a comprehensive visual identity system to guide effective communications in all possible configurations.