Dramatic new brand and package re-design by CookChick after a 4 way pitch win.
The Hayman family is England’s oldest gin distilling dynasty. It is currently headed by Christopher Hayman, one of the world’s most experienced ‘gin masters’ with 40 years of experience, and legatee to great grandfather James Burrough, creator of Beefeater Gin. With his son and daughter, Christopher continues to make classic styles of English gins to family recipes.
150 years after their ancestor James Burrough entered the gin distilling business, 2013 saw the Hayman’s family install a German-made Christian Carl Still.
Named Marjorie after Marjorie Burrough, Christopher Hayman’s mother, the 450-litre Carl Still is element-heated, boasts six optional plates and a pre-condenser. Christopher talked excitedly about how this modern, all-copper still with optional botanical chamber and rectifying column will allow the family to experiment as well as create both new and old recipes from the family archives.
CookChick were asked to re-design the bottle to celebrate Hayman’s 150 years of distilling. Inspiration was taken from a bottle found in the family archives dating from 1947, the year that Christopher Hayman was born. The bottle design incorporates emboss details of the Hayman family crest which includes a cat, a reference to Old Tom gin, the insignia of the school all three members of the family attended, juniper sprigs and droplets, a reference to the family’s five generations of gin distilling.
As well as a new bottle, the labels have evolved to reflect the Hayman’s roots of gin palace traditions & authentic gin production.
Hayman’s produces a range of six different styles from the gin family which follow the evolution and history of gin over the last one & a half centuries. The new branding will feature immediately on the core range of Hayman’s London Dry Gin, Hayman’s Old Tom Gin and Hayman’s Sloe Gin.
Hayman Distillers is now run by the fifth generation of the Hayman family, James and Miranda Hayman. James Hayman, says: “2013 is a landmark year for Hayman’s. This is a chance for us to celebrate 150 years as family gin distillers and give the brand a more modern feel while highlighting our rich heritage.”