Cadbury Christmas

Designed by Pearlfisher, UK and USA.

Task
To create a distinctive look and feel for Cadbury’s festive range.

Scope
Creative strategy, packaging design.

Solution
The new design moves Cadbury’s visual expression of Christmas away from the traditional character-led aesthetic to a more fun and experiential design that uses Christmas icons in an innovative way to create stand out on-shelf and amplify the festive joy