The Hitchhiker’s Beer

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Designer: Michela Monterosso
Location: Stockholm, Sweden

The Hitchhiker’s beer is for the adventurous travellers, for people who are always on the look-out for the next great experience. The concept is based on the travel journal, a hand-sketched diary in which the explorer has left impressions, thoughts and feelings.The graphic is deliberately rough and bold, for travellers have no time to care about perfect curves!