Designer: Steven Bonner
Client: Old New York Spirits
Location: Stirling, United Kingdom
Hamilton Vodka, is a new brand of small batch premium vodka, inspired by Founding Father and economist, Alexander Hamilton. It is a rare gem amongst it competitors in that it is handcrafted in New York from all-natural ingredients and distilled from 100% potatoes.
Commissioned to design the brand and packaging from the ground up, I worked directly with the client to reflect its American heritage and took inspiration from a range of sources, not least Alexander Hamilton’s life and times as well as more stylised elements like some of the gravestones surrounding Hamilton’s resting place. A mix of classic and modern, the bottle is designed to appeal to a fashionable consumer who respects tradition and craft in a premium product.
“Stand for something, fall for nothing.”