Design Agency: Murray Brand Communications
Type of work: Commercial work
Country: United States of America
Along with developing the brand’s new positioning strategy, Murray Brand Communications designed new packaging for Sonoma Creamery’s Mr. Cheese O’s line targeting adults and kids seeking healthy options in the snack food category. To support the brand’s healthy and fun snack food persona, a playful character was created to elevate the brand’s awareness and also increase consumer retention for the brand. Once a final design direction was selected, bright colors were paired with friendly typography to assist consumers in easily differentiating between flavors. A window in the form of a cheese wheel was also added as a staging mechanism for the brand’s iconic character and to allow consumers a view of product size and quality.