Agency: Skarma Communications
Client: Hans Dalal, PROWL
Type Of Work: Commercial Work
Hans Dalal is a wildlife and nature enthusiast, with a special love for tigers. In March 2010 with the support of Tiger Watch, Ranthambore and a few friends, Hans and musician Sidd Coutto, recorded songs by ex-poachers from a poaching tribe in Ranthambore. The intention was to produce and sell their music and get them alternate sources of income as part of their rehabilitation program. Musicians from across the world collaborated on producing the songs recorded there.
The CD was meant largely for personal distribution among their networks. At the time, Hans had not set up his NGO – PROWL, nor had he a specific name for his project. So we designed an iconic laser-cut outer packaging for the CD, complemented with a simple informative insert.