Creative Agency: Grupo Oxigeno
Location: Santiago, Chile
Project Type: Commercial Work
Gourmet is a leading brand that is widely valued and welcomed in Chilean homes. It arrived several years ago as an expert in condiments, but has met with difficulty in breaking into the soup segment, which is dominated by famous international brands. We created an innovative and elegant proposal for the packaging, and now this premium line of soup recipes has been successfully positioned within the segment.
The Oxigeno Group won First Prize at the Chile Design Awards for packaging, for their design of Gourmet premium soups.