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Creative Agency: jkr
Client: Mark Holdsworth
Location: London/ UK
Project Type: Commercial Work

Mark Holdsworth, founder of HALF HITCH®, “My dream has been to bring back distilling to Camden Lock, re- connect locals’ appreciation of the hard graft of a tremendous industrial era, and produce a gin that will hopefully stand the test of time and stay forever in Camden Lock.”

“The design of HALF HITCH® was rooted in the heritage of Camden’s industrious past. The heft and wrought iron cues were expressed through the use of a metal label and finished in a mix of coloured lacquers and monochrome to capture both the craft and the beauty of the product itself. Authentic and bold, our desire was to reflect the effort and determination that goes into every bottle to deliver such a distinctly British gin.” Daniela Nunzi-Mihranian, Creative Director, jkr.

  1. One of the reasons why I like this product is that it looks cool and refreshing, which help or encourage the customer to buy this product. The packaging design was perfect, but I'm just wondering where did your Idea’s came from in designing this product?

  2. I like the packaging design, it looks so classy and I’m sure it could attract consumer to buy their products. I like the uniqueness in the bottle but I’m just curious why is it there is different logo design in every cover of the bottle.

  3. Very good strategy, I really like the style very artistic. It’s a perfect gift to anyone, there’s no need to cover the bottle because the design will do to make it beautiful.

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