Kiss Cider

Creative Agency: The Division
Designer: Martin Rae
Client: Saku Brewey
Location: Estonia
Project Type: Commercial Work

Kiss cider is all about surprises, happiness and positivity. So this year Kiss cider surprised it’s friends with a totally new look that truly reflects what’s inside of the beautiful drink. That being – all Kiss ciders are happily made with real juice and by the classic way of cider-making.

Saku Brewey is the largest brewery in Estonia and a part of the Carlsberg Group. The Division has redesigned the packaging for Kiss cider, the traditional domestic cider, reaffirming the Kiss brand heritage and refreshing the character of the product.

The redesign supports and confirms the high quality of the cider as well as the valuable properties of the Kiss brand.