Design Agency: The Division
Designer: Martin Rae
Project Type: Produced, Commercial Work
Location: Tallinn, Estonia
Packaging Contents: Juice
Packaging Materials: Glass bottle
Mahlakas wanted to stand out in the growing volume of the juice market. Our name (Mahlakas = Juicy) and appealing color of the product were our greatest strengths. That’s why we left extra-extra-extra much space for the name and left the label transparent. We chose a slightly retro glass bottle so the product could really “pop out” from the shelf.