Mack Eplecider

Derrick Lin


Creative Agency: by north
Client: Mack Brewery
Location: Norway
Project Type: Commercial Work

Mack’s Eplecider (Apple Cider) is a non-alcoholic cider. Despite being a great product it was suffering from a label which reminded consumers of an in-house brand. Mack asked us to redesign the product, and position it as a beverage suitable for both everyday use and the more festive occations. Since the release of the new design in march 2014 sales have increased by 15 percent.