Creative agency: Motto
Project type: Commercial work
Munk Pack is the first ever ready-to-eat Oatmeal Fruit Squeeze packed with super foods. From their corporate lives to their camping adventures, Founders Toby and Michelle were always looking for quick, healthy, great tasting foods. Tired of bars, they started experimenting with oatmeal smoothies in reusable pouches. Turns out, the pouch isn’t just for babies and apple sauce – adults love the convenience while biking, running, hiking, commuting, or working at their desks.
The brand centers on the tiny but mighty chipmunk, whose adventurous spirit and healthy diet is brought to life in the brand story. Throughout the process, Motto worked hand in hand with Munk Pack to fine-tune the strategy, messaging, packaging concept and language. Designing an outdoor-inspired brand experience that reflects an appreciation for wholesome goodness inspired by nature.