Creative agency: lg2 boutique
Client: Éleveurs de porc du Québec
In 2011, the Federation of Quebec pork producers (FPPQ) presented the ‘Manifestation gourmande’ (Gourmet Event) event to celebrate Quebec pork meat. It proved to be a great success and the FPPQ renewed the experience in 2012 under the name of ‘Bête & Fête’ (Animal and Celebration).
The design for the event and invitation was inspired by a butcher shop environment—meat ticket, kraft paper and apron. It placed the animal at the heart of the concept, making it the true star of the event. The entire concept was graced with a touch of elegance to play up the nobility of pork meat. The dishes created for the event were tasty, high quality, modern and creative.