Year 988 Kvass

Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Krinitsa OJSC
Location: Minsk, Belarus

Fabula Branding performed integrated trademark development (naming, logotype, package design) of kvass for Krinitsa OJSC.

According to the official history of the Orthodox Church, 988 is the year when the christianization of the the Slavic peoples took place. By curious coincidence, the same year is the date of the first mention in the Slav chronicle of the traditional drink for Slavic culture – kvass: “And Vladimir the Fair Sun ordered to distribute among the people food, honey, and kvass…”

The new TM is presented in a fabulous, even cartoon-like manner which shifts the concept into a kind of a beautiful legend where the action takes place as if by magic.