“Healthie is a group of top-quality foods that help us to become and stay healthy, happy and active. They help make everyday food become your friend who helps you feel better, calms you, gives you energy and more.” – 2014, Sensilab Group S.A.
The goal of the project was to develop a new brand of bio superfoods of a high price range.
We started with the development of the brand name, which was followed by logotype and packaging design.
The packaging is made of biodegradable cardboard tubing, which is food certified.
As the food is healthy and bio, so are the packaging materials and the look and feel of the brand identity and packaging.
The group of foods is split into three main color lines, which are based on the color and nature of the main ingredient.
The Healthie bio superfood group consists of 18 unique flavours – powders (which are meant to be mixed with milk or water).
The packaging is totally bio-degradable. As the superfoods it holds within, the packaging is totally healthy for the user and nature.