Quractiv Derm is an all-in-one healer for the treatment of chronic wounds. Targeting patients accustomed to long and complicated wound care regimens, we wanted Qurativ Derm’s simple mode of action to be immediately reflected on the shelf.
In order to stand out from the typical pharmaceutical clutter, we designed a minimalist identity and packaging system. The Q logo signifies Quractiv Derm’s complete approach to wound care and its effectiveness in all three phases of healing. On the side of the package, we used a spot varnish to indicate the shape and quantity of the contents inside, while also referencing the tactile qualities of smooth, healthy skin.
A spot varnish on the side of the Quractiv Derm packaging showcases the shape and quantity of the contents inside.