Creative Agency: noon design
Art director: Stelios Pseftogas
Designed by: Stelios Pseftogas, Maria Pseftoga
Photographer: Thanos Kartsoglou
Noon design named and designed the label for the Juniper Gin, a drink that is produced in Greece by a company that is specialized in Mediterranean spirits using local herbs and materials. We created an elegant image for this international drink, that is produced in almost all countries of the EU.
The symbol of the dragon that carries the juniper fruits is a contemporary illustration based on the old engraving technique. It contributes to the myth but also to the magical composition of the drink, infused with special and delightful qualities. The use of golden foil, emboss and varnish, in the white and porous surface of the paper, creates an elegant ensemble, that conveys the confidence and quality of the Juniper Gin.