Sabor Brasil (Concept)



Agency: Design Womb
Photography: Lucy Hewett, Michelle Edmunds
Project Type: Concept
Location: San Francisco, California / Chicago, Illinois
Packaging Material: Flexible Pouch

Sabor Brasil brings the San Francisco Bay Area a new natural and gluten-free frozen Brazilian cheese roll.

Design Womb successfully partnered to launch the quirky brand identity, logo, and a playful package design. The product is offered in a flexible pouch in the frozen food aisles and at local Farmer’s Markets.

The brand identity uses polka dots and a fun chicken logo with bright colors to capture the spirit, spunk, and personality of the two native Brazilian owners. The packaging reflect the lighthearted nature of the pao de queijo snacks.