Santa Rita Floresta

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Agency: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Santa rita
Location: Chile

The challenge for the communication of this premium wine was to achieve a design that integrates the definitions of brand and the personality of the wine with the concept of “Parterre”. The name “Floresta” born from the inspiration of the gardens of the Santa Rita House, located in the main vineyard in the Maipo Valley. This former Estate has over 33 acres of gardens, inspired by French landscapes, originated in the fifteenth century. The result is a parallel between the special care and concern for all the details required by this premium wine and special dedication involving the care of a parterre.