Alderson’s Sauces

Posted on

Derrick Lin


Agency: Spasm Studio
Illustrator: Natasha Alimova
Project Type: Produced, Commercial Work
Client: Alderson Sauces
Location: Auckland, New Zealand
Packaging Contents: Hot Sauces, Chipotle, Salsa Verde, Zest

A fusion of flavour and cultures mixed into a tiny powerful bottle. Alderson’s is a boutique hot sauce company with a focus on making delicious, uniquely flavoursome and memorable condiments.100% New Zealand made and handcrafted, using the freshest local ingredients and grown produce.

Spasm Studio’s challenge was to create a memorable but simple packaging, that will be instantly recognised. Design inspiration came from Central American, Mayan art; each hand-drawn illustration being crafted into a chilly shape. The usage of bright colours helps to represent the three strong and differing flavours while simultaneously the usage of different fonts represent each products personality.