Hills Design has just redesigned the Henry’s Farm Feeds brand, including its identity and packaging. Placing their range of products into four main colour coded categories and then using silhouetted animals to help identify each product.
The vertical logo is striking and the use of colour along with the uncoated paper finish of the bag gives it a natural look and feel. The design also features a uniquely designed stamp, to reflect the company’s heritage.
The use of a vertical logo maximizing the bag format, combined with the illustration give the range a unique feel. The use of natural materials, keeps the bag environmentally friendly.